Email campaigns are awesome to welcome a new potential client into your world. They help people get to know you and give you a chance to provide value before trying to convert this person to a customer. They end with a specific call to action. "Join our group," "Download my book!" Or "Buy this class!" Nurture campaigns reach out to people already in your world who you want to stay in touch with. Maybe they haven't bought yet, could buy more, give referrals, or leave reviews. The campaign will still end with a call to action. Then there is the holy braile of sales campaigns. This is a campaign that focuses on the benefits and results your product or service provides. It builds you up, so in the last email when we offer the deal, your contact knows you just did them a favor!
Your website is the bridge between you and potential clients. It's the avenue they use to go from "potential client" to "client." That copy makes a real difference in your bottom line! Make sure your copy is landing you the clients you want.
With so many service providers out there, it can be hard to stand out. Your About Me Page is the place to do it. Your clients want to know you're confident, competent, and professional, but they also want to know what makes you different from every other person in the field. They want to know you. Talking about our accomplishments is hard for most people. No one wants to be arrogant. I'm here to help you. I know the questions to ask to determine what's important for you and what your strengths are. In a conversation that takes less than an hour, I'll have everything to craft your true to you story.